Working with the Press in an Evolving Media Landscape
Date and time
Location
Mintz Levin
1 Financial Center Boston, MA 02111Refund Policy
Description
Working with the Press in an Evolving Media Landscape
March 15, 2016 | 8:30am - 10:30am
Mintz Levin, 1 Financial Center, Boston, MA
Not long ago newspapers and magazines were considered the go-to resource for information. Now in our instant-gratification economy, Twitter, Facebook, blogs and other social media channels play a much larger role in how the media shares information and news with the general public. As businesses work to successfully and consistently share their stories, it’s essential to understand how the media works. What kind of stories are they looking for? How can you research their past coverage to understand their future stories? What channels and platforms do they want to be pitched on? Why should they care about your pitch?
During this panel, organized by NECEC's PR Committee, attendees will hear from top-tier journalists who will share their candid feedback about how to effectively work with them. The panelists will discuss the current status of the media landscape and where they see it going in the next five years. They’ll provide details about how they prefer to engage with businesses and PR professionals, and take your burning questions.
Panelists include:
- Gintautas Dumcius,
Statehouse Reporter, Springfield Republican/MassLive.com
- Sara Castellanos, Technology Editor, Boston Business Journal
- Jon Chesto, Business Reporter, The Boston Globe
- Stephen Lacey, Managing Editor, Greentech Media
The event will be moderated by NECEC Communications Director Kate Plourd Johnson.
Agenda:
8:30am - 9:00am - Networking and Coffee
9:00am - 10:30am - Panel Discussion and Q&A
Organized by
NECEC’s Navigate program leverages the power of NECEC's networks to provide cleantech startups access to resources and business support to grow and scale. Working with dozens of partner organizations (the Navigate Innovation Partners) including incubators, accelerators, and associations, Navigate helps partners and their portfolio startups get to the next stage of their growth through its unique services and events. We understand that the path from startup to early stage and to growth is different for every entrepreneur, so we collaborate with leaders from the cleantech industry and investor community to provide tailored support to entrepreneurs. Our team works to understand each startup's needs in order to identify, vet, and connect them to the most valuable experts, investors, corporates, and customers from across the Northeast based on their stage.